Shaping bUSINESS IN THE HEALTHCARE INDUSTRY
It is not the critic who counts: not the man who points out how the strong man stumbles.
I am the woman in the arena with you
Kristen Duell - About Me
Experience
Kristen Duell: Transformative Leader in Healthcare Innovation, Business Growth and Technology
With 22 years of experience across healthcare delivery, franchising, and healthcare technology, I bring a rare perspective that spans provider operations, technology innovation, and vendor growth. I have led organizations through transformation in personal care, private duty, Medicaid, home health, and hospice, guiding startups, enterprise providers, and technology vendors through every stage of scale.
My foundation as a provider grounds me in the realities of care delivery, while my executive roles in technology and franchising allow me to design and execute strategies that bridge vision and execution. Today, I focus on aligning emerging technologies like AI, machine learning (ML), robotic process automation (RPA), and AI agents with the operational and human realities of healthcare.
Areas of Expertise
- AI, ML, RPA & AI Agents – Identifying, implementing, and scaling intelligent solutions that reduce administrative burden, predict risk, and improve patient and caregiver experience.
- Digital Transformation & Technology Integration – Leading enterprise adoption of EMRs, CRMs, HR systems, and layered tech stacks to streamline operations and compliance.
- Franchising & Multi-Site Growth – Driving brand expansion, franchisee performance, and operational excellence across national care-at-home networks.
- Care-at-Home Sector Expertise – Deep experience in personal care, private duty, Medicaid waiver programs, home health, and hospice reimbursement and operations.
- Vendor Growth & Market Expansion – Scaling healthcare technology companies by building product strategies, go-to-market engines, and provider partnerships.
- Private Equity & M&A – Partnering with investors to evaluate acquisitions, conduct due diligence, and execute post-close growth and technology strategies.
Career Highlights
- As EVP of Experience and Innovation at FirstLight Home Care, I oversaw a national franchise digital transformation, integrating enterprise technology and advancing caregiver engagement.
- Partnered with healthcare vendors to scale revenue, expand into enterprise markets, and incorporate AI/ML-driven solutions into their platforms.
- Guided startups and scaled enterprises to $300M by aligning technology and operations with growth strategies.
- Supported private equity firms in evaluating acquisitions, building repeatable M&A playbooks, and delivering measurable EBITDA growth.
- Introduced AI and automation strategies that improved operational efficiency, reduced cost-to-serve, and strengthened compliance across care-at-home providers.
As Founder of Momentum, I advise providers, franchisors, and vendors on how to accelerate growth and harness innovation. Momentum is recognized for being independent and technology-agnostic, helping clients:
- Evaluate and integrate EMRs, CRMs, and third-party solutions.
- Build scalable vendor growth strategies with AI/ML and automation as differentiators.
- Support franchise networks in standardizing operations and leveraging digital tools for local market success.
- Translate emerging technologies—like AI agents and RPA—into practical, high-impact use cases.
- Guide startups from early-stage funding through rapid scale, including supporting organizations that have grown to over $2B in revenue.
I am also the Founder of IDEAL, a nonprofit dedicated to uplifting and mentoring women in healthcare, advancing diversity in leadership, and creating pathways to the C-suite.
I thrive at the intersection of providers, franchisors, vendors, and emerging technology, where complexity meets opportunity. My focus is on building controlled momentum—growth with purpose, integrity, and lasting impact.